PADNOS is a leader in recycling and scrap management throughout MI. We have helped them coordinate hyperlocal SEO campaigns for 37 franchise locations to help increase nearby website traffic by over 130%. And we can track conversion rates to show how many prospects become customers!

Challenge

Connecting prospects throughout the state with the closest PADNOS location.

Solution

Hyper-local targeting with geographically optimized content for each franchise in their local communities - Dynamically innovative digital media suite that allows users to be retargeted based on their location. 

Results

We’ve achieved a Click Through Rate (CTR) of 0.09%, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 20%, surpassing the client’s target. February 2013 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 272%.

From The Client

“These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.”