OFS Corp. has been providing highly professional wood and metal refinishing throughout CT and southern New England for more than 50 years. They do amazing work and we've helped keep them "front of mind" with their list of company contacts.

Challenge

Continuously remind prospects and past customers of the high quality refinishing work by highlighting successful projects.

Solution

A branded newsletter delivered by email to a curated list of company contacts and potential customers. This serves to showcase the wide variety of services OFS provides by offering photos and brief descriptions of customer work that may be of interest to others.

Results

We’ve achieved high Click Through Rates (CTR) of more than 1.5%, which generated a number of new project opportunities. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 20%, surpassing the client’s target. February 2013 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 272%.

From The Client

“These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.”