Digital Content Strategy
At Firebrand Designs we provide you with customized content and a marketing strategy that helps you reach your customers.
Content includes all of the articles, logos, photos, blogs and posts that you publish online to promote your brand. In a way, it's the "soft sell" - telling everyone how awesome you are. But, used intelligently it can do amazing things. Like build communities, inspire engagement with your website, and increase your SEO rankings.
Unfortunately, it requires more and more content to stay relevant. Let Firebrand Designs handle the content marketing, so you can stay focused on your business.
Our full-service SEO team analyzes your industry's keywords and creates a content strategy to increase your website’s visibility and attract new "visitors".
Content Creation Categories
Articles & Blogs
Industry related posts that inform, educate or even entertain readers can lead to more social media interaction. This improves your online reputation and visibility.
Case Studies
Attract new followers from your target audience by giving examples of your work and completed projects that may be similar to their own situation. Become known as an industry expert.
Social Media Posts
People get their information and connect with brands on a variety of platforms. Post on the social media sites where your customers "hang out" and give them great content.
Interviews & Testimonials
Gain prominence in your industry by sharing comments from other experts. Let others share feedback about your business - And they will help expand your marketing.
Video Content
Videos are proven to be the most "success" form of media because people love to click "play". It's the best way to get the attention of new customers.
Email Newsletters
When you have accurate email addresses of customers and prospects, this still a powerful way to stay in touch and build your brand awareness.
Press Releases
When something noteworthy happens, publish your own press releases and attract readers from around the web. Have professional material ready for the media.
Commercials & Ads
While most of your content is distributed "organically", you can also pay for online advertising - turn your branded material into strategic paid ads in key markets.
White Papers
In highly technical fields, white papers provide the the expert level information that legitimizes your business. Make these documents available and you can gain new customers.